<> Sharon TAN | CONCEPTUALISING & GROWING SMU

Sharon TAN

Director of Corporate Communications, Director of Advancement and Alumni, SMU, 2002-2014

Sharon joined SMU initially as Director, Corporate Communications in 2002, playing a key role in establishing the reputation and branding of the young university with the defining ‘SMU, we are Different’ campaign. The marketing campaign, together with a strong media strategy, resonated with the key stakeholders of the university and cemented the bold and dynamic profile of the university.

Having been with the university in its nascent years, she had the opportunity to lay the framework for many of its communications platforms – example, the extension of the corporate identity guidelines, the visual identity of the new campus, media and crisis communications strategies and a corporate reputation management guide.  

In 2008, she expanded her role into advancement and alumni relations, extending her relationship building skills to bring on board supporters and donors for the university. In that role, she initiated the senior class gifts, mentorship programme for the young alumni and together with a small team of fundraisers, raised over $250m from numerous foundations, corporations and philanthropists, to support the development of the university.

Before SMU, Sharon had broad experience in advancement, philanthropy, public relations, investor relations, corporate alliance and arts management.  She was the Deputy Managing Director at Cirque Du Soleil Asia Pacific, overseeing its Asia-Pacific (Singapore, Hong Kong, Japan and Australia) business development and tours, and General Manager at The Substation- A Home For the Arts, an alternative, experimental and multi-disciplinary arts space.

Sharon started her career in public relations/investor relations, having had the opportunity to launch a nationwide integrated payment system with Transitlink and to complete two public listing (IPOs) campaigns for Singapore Automotive Engineering and Singapore Technologies Industrial Corporation (now Sembcorp). 

Sharon has a Bachelor of Arts degree (in Economics and Sociology) from National University of Singapore and a Master of Science in Public Relations (with Distinction) from University of Stirling, UK and has spent several years in UK and Shanghai, with short stints in the Royal Scottish Ballet, Glasgow and as lecturer in the MIT-Sloan School MBA programme in Fudan University, Shanghai.  She has also completed the Wharton-SMU Executive programme in General Management, the Chicago-SMU Executive programme in Marketing Management and the CASE Leadership in Philanthropy programme.

Sharon currently oversees the Centre For the Arts at NUS, which encompasses the NUS Museum, The Baba House, University Cultural Centre and a Talent & Development arm that nurtures and develops about 2500 students in the 22 student arts excellence groups.

Last updated theingizaw on Tue, 03/07/2017 - 10:17